FRAGRANCE MIST
Josie Maran

360 campaign creative direction and custom packaging design for the launch of a new category at Josie Maran: hair and body Fragrance Mists. Launching with four scents—dubbed The Cali Collection—the fragrances are 100% naturally derived and leave skin feeling moisturized, thanks to the brand's star ingredient: Argan Oil.

DELIVERABLES
360 Campaign
Photo + Video Art Direction
Packaging Design
Sephora Visual Merchandising + PDP
Brand Ecommerce Design
Organic + Paid Media
Custom Influencer Mailer

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INFLUENCER MAILER

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TEAM
Stills: Casey Zhang
Video/DP: Alex Kim Kenealy
JM creative team: Loc Trinh, Annie Igler, Evelyn De La Cruz

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