Creative direction for a social-first campaign repromoting Josie Maran’s Whipped Argan Oil Body Butter in its fragrance-free “Always Nude.” While the brand is known for its all-natural fragrances, the campaign reminds us: don't let the scents distract you—these formulas are packed with benefits and provide a clean California glow. 48 hours of hydration, with 10% Argan Oil in every jar. Go nude.