SMC is an annual conference in Las Vegas that provides Sephora Store Managers with opportunities to connect with Sephora brands and each other. The Josie Maran booth was a huge success in 2024 and 2025, generating significant buzz for its design and attractions. Working with the brand founder, Trade Marketing team and external production company, I designed the booths in 2024 with a focus on the rebrand, and in 2025 with a focus on the launch of Fragrance Mist and the four fragrances in the Cali Collection.