PRO-RETINOL
Josie Maran

Josie Maran's beloved line of Pro-Retinol-infused skincare products relaunched at Sephora as part of the rebrand in early 2025. The line's new, pink packaging is inspired by the pink algae that provides its Pro-Retinol power. I designed the packaging and oversaw creative for the campaign, which promises baby bottom-smooth, moisturized skin with powered-up Pro-Retinol.

DELIVERABLES
360 Campaign
Photo + Video Art Direction
Packaging Design
Sephora Visual Merchandising + PDP
Brand Ecommerce Design
Organic + Paid Media

TEAM
Stills: Adam Friedlander
JM creative team: Loc Trinh, Annie Igler, Evelyn De La Cruz
Mailer design: Maria Troconis

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JOSIE MARAN FACE RELAUNCH

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