FACE PRODUCTS RELAUNCH
Josie Maran
Josie Maran first launched its rebrand in 2024, with its core line of body care in new custom sustainable packaging. The second phase of the repack went live 6 months later, rounding out the lineup with Josie's well-loved face products. I oversaw all creative for the launch, which began exclusively online at Sephora and is now phasing into brick and mortar.
DELIVERABLES
360 Campaign
Photo + Video Art Direction
Packaging Design
Sephora Visual Merchandising + PDP
Brand Ecommerce Design
Organic + Paid Media
TEAM
On Figure: Coliena Rentmeester
Product: Rich Begany
Video/DP: Nate Best
JM creative team: Loc Trinh, Annie Igler, Evelyn De La Cruz